Sparks Hire Danita Johnson as President and COO

LOS ANGELES, CA (Jan. 7, 2019) The Sparks are excited to announce the hiring of Danita Johnson as President and Chief Operating Officer of the team, effective immediately. Johnson, who previously served as the Sparks’ Senior Vice President, will oversee all business operations. She was most recently the Director of Business Operations for the Los Angeles Clippers.

“It’s an honor to name Danita Johnson the next President and COO of the Los Angeles Sparks,” Sparks Managing Director and Governor Eric Holoman said on behalf of ownership. “Danita is one of basketball’s top sports executives and one of the few to serve in high-level positions in both the WNBA and the NBA. Knowing the Sparks and the Los Angeles community well, she will not only quickly build on our current successes but will offer accretive new ideas as well.”

In Johnson’s time with the Sparks, she helped launch the annual #WeAreWomen campaign and  ticket sales increased by 50 percent. With the Clippers she oversaw the business operations of their G League affiliate. Johnson has 14 years of experience in the WNBA, NBA and G League and has also worked for the Phoenix Suns, Tulsa Shock and Washington Mystics.

“I’m thrilled to return to the Sparks as team President and COO,” Johnson said. “This is a special organization that not only wins championships but is also a leader in Los Angeles when it comes to making an impact in the business of sports and community engagement. I want to thank our ownership group for the opportunity and I’m excited to step into this role at such an exciting time for the WNBA.”

Johnson replaces Christine Simmons, who was named COO of the Academy of Motion Picture Arts and Sciences on Dec. 20.



Founded in 1996, the Los Angeles Sparks play in the Western Conference of the Women’s National Basketball Association (WNBA). The Sparks have won three WNBA Championships (2001, 2002, 2016), have qualified for the playoffs in 18 of their 22 seasons and remain the only active team in the league to winback-to-back titles. The Los Angeles Sparks are dedicated to ensuring each home game at Staples Center has a championship level entertainment experience, while showcasing the best female athletes from around the world on the court. To purchase tickets, visit