The three-time WNBA Champion Los Angeles Sparks announced today the hiring of Christine Monjer as team president. As president of the Sparks, Monjer will oversee business operations while working closely with the ownership group on implementing the organization’s strategic vision. Monjer joins the Sparks in a momentous time for the organization, as the team holds the number 2 and 4 picks in the upcoming WNBA Draft.
“We are excited to name Christine Monjer the President of the LA Sparks,” Managing Partner and Governor Eric Holoman said. “Her organizational skills, marketing experience and financial acumen will be instrumental in moving our organization forward.”
Monjer played a vital role as head of business operations for the Las Vegas Aces in the formation of the brand identity, advertising, creating the game day experience and negotiated the team’s TV deal. Prior to the Aces, she served as the executive director of marketing for MGM Resorts International, where she oversaw residency and touring shows, festivals, and special events throughout all of MGM’s Las Vegas venues. She also spent two years in Chicago working with PepsiCo as the marketing manager for Quaker Oats focused on brand development. Monjer attended the University of Miami, where she graduated Cum Laude with a degree in business management before going on to earn her MBA from Cornell University. In 2022, Cornell presented Monjer with the Carlos R. Quintanilla Distinguished Latino Alumni Award, which recognizes alumni for exceptional achievements and promoting the advancement of Latinos in the business world.
“I’m honored to lead an organization with such a rich legacy, and grateful for the opportunity that Eric Holoman and the ownership group have given me in such a pivotal time for the Sparks,” said Monjer. “As I step into this role, I am eager to propel the Sparks brand authentically as women’s basketball continues to reach new audiences and increase viewership every year. Los Angeles is a city that is passionate about professional sports, and I’m committed to putting in the hard work to run a franchise that our fans, partners and players can be proud of.”
As a first-generation American of Cuban and Venezuelan descent and native Spanish speaker, Monjer is passionate about diversity in business and serving a myriad of communities in the greater Los Angeles area. “As someone who always strives to be a champion for women and minorities, I really look forward to amplifying the work that the Sparks have done in diverse communities throughout the Southern California area. Basketball has the unique power to bring people together from all walks of life, and I hope to amplify that here in LA.”