LOS ANGELES – The Los Angeles Sparks are excited to announce a partnership agreement with SuitKits, an e-commerce company that specializes in customized suits and separates for women. The deal makes SuitKits the official suit provider of the Sparks. Per team policy, specifics of the deal were not disclosed.
“Many of our players are not only elite athletes on the court but also businesswomen off the court, so it’s great to partner with a professional apparel brand that focuses on women,” Sparks President and COO Danita Johnson said.
The company will make custom suits for all Sparks players and female coaches that will debut during player walk-ins on Aug. 25 during the #WeAreWomen game against the Connecticut Sun.
“As a Los Angeles native and former college basketball player, I am so honored to be dressing the team that I grew up watching as a kid,” SuitKits Founder and CEO Sierra E said. “My hope for this campaign is that we help to break the negative stereotypes about successful women and show just how beautiful and powerful they can be.”