LOS ANGELES – The Los Angeles Sparks are excited to announce a multi-year partnership renewal with Nike, Inc. The Sparks and Nike have been partners since the 2017 season, teaming up on youth basketball initiatives and in-arena activations. The relationship has included Sparks participation in the Mamba League and Nike sponsorship of the Sparks Sneakerhead Night. As part of the renewal, the Sparks will participate in Nike’s recently launched Game Growers program.
“I’m thrilled to continue our partnership with Nike and expand our programming with Game Growers,” Sparks President and COO Danita Johnson said. “Nike has shown a commitment to investing in the Sparks and elevating youth basketball programming for girls in Los Angeles. We look forward to growing our collective footprint in the space in 2020.”
The Sparks, along with the other 11 WNBA teams and 18 NBA teams, will participate in Game Growers. The program serves to combat the fact that by age 14, girls are dropping out of sport at twice the rate of boys. According to a 2018 study from the Women’s Sports Foundation, nearly 40 percent of girls don’t participate in sport, versus 25 percent of boys. Game Growers gives eighth grade girls the opportunity to work in pairs to develop ideas and collaborate with participating WNBA and NBA teams to inspire more girls in their community to play and love sports.
“Nike is joining forces with the WNBA and NBA to invite girls across the country to help us change the game,” said Caitlin Morris, General Manager of Nike Social & Community Impact. “We know that kids who play do better in every way –physically, emotionally and academically – yet this generation, and girls in particular, are the least active in history. We want girls today to be game changers and problem solvers, and Game Growers helps amplify their voices, lifts up their ideas and equips them to succeed – on the court and in life.”
About Nike Social & Community Impact
Nike believes in the power of sport to unleash human potential and build community. We fuel this belief through Made to Play, our commitment to getting kids moving through play and sport so they can lead healthier, happier and more successful lives. Together with community partners and our employees around the world, we’re designing innovative solutions to get more than 17 million kids playing, running and jumping their way to a brighter future. Find out more about Nike’s commitment to getting kids moving and providing opportunities for equal playing fields for all at communityimpact.nike.com.
ABOUT THE LOS ANGELES SPARKS
Founded in 1996, the Los Angeles Sparks are one of three original franchises in the Women’s National Basketball Association (WNBA) and the only professional women’s sports team in California. The Sparks have won three WNBA Championships (2001, 2002, 2016), have qualified for the playoffs in 19 of their 23 seasons and remain the only active team in the league to win back-to-back titles. The Los Angeles Sparks are dedicated to ensuring each home game at Staples Center has a championship level entertainment experience while showcasing the best female athletes from around the world on the court.