Like many young girls, Timeless Skin Care Chief Executive Officer Veronica Pedersen grew up following the footsteps of her mother and grandmother.
“I watched my mom take care of her skin and I watched my mother watch her mother take care of her skin,” Pedersen said. “It created a legacy.”
Inspired by the women in her family, Pedersen self-funded and founded Timeless Skin Care in her apartment in 2009 with her husband Alex Pedersen and has since transformed it into a multi-million dollar brand. The company sells hydration and moisturization products utilizing hypoactive ingredients such as Hyaluronic Acid, Vitamin C and Vitamin B5. Timeless’ first-ever and best-selling product, the Hyaluronic Acid Serum 100% Pure, is free of parabens, fillers and other harmful ingredients.
Pedersen built her company from scratch and makes it a priority to help other women feel empowered to pursue their career goals. She also makes sure each product is affordable compared to her competitors.
“I went from absolutely nothing, to something,” Pedersen said. “So, it’s important that what we’re doing is providing products that are actually making a difference for people. It’s much more than selling skin care, it’s actually selling a lifestyle and selling a purpose.”
The company – based in Rancho Cucamonga, California – became the presenting partner for the three-time WNBA Champion Los Angeles Sparks’ #WeAreWomen campaign. The Sparks launched #WeAreWomen in 2015 to spotlight extraordinary female leaders excelling in business, entertainment, education, community service and other sectors. In its first season, the campaign culminated with the Sparks selling out Staples Center to the tune of 19,000 game attendees for the annual #WeAreWomen game.
“For us, it was important to throw our shoe into the game supporting women playing and performing at a high level,” Veronica Pedersen said. “(#WeAreWomen) is a wonderful brand and a great campaign that has a great tie-in to what our company is all about.”
Timeless’ 34 employees and warehouse staff are comprised of 85% women, something Pedersen said was important to sustain throughout the growth of her company.
“As a collective effort, we as women can accomplish anything,” Pedersen said. “So #WeAreWomen was something very important for me to be a part of as a skin care company because I believe in what the Sparks are doing.”
When Pedersen is not at Disneyland or walking her dogs, she’s working on expanding Timeless Skincare from just online sales to adding retail stores. On Oct. 26, Pedersen will join the Sparks and be the keynote speaker at the Soul and Paint, the next event in the #WeAreWomen series.
“My mission is just to give back consistently,” Pedersen said. “I’m so grateful to be a part of not only the campaign, but the team as well.”