Hyperice & Sparks Sign First Partnership Deal in WNBA History
LOS ANGELES (May 17, 2021) – The LA Sparks announced today a multi-year partnership with Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology. The agreement with Hyperice is the first in WNBA history and the first team deal between Hyperice and a women’s professional basketball team. Hyperice currently boasts partnerships with some of the most notable names in sports including Naomi Osaka, Patrick Mahomes, Ja Morant, Blake Griffin, Fernando Tatís Jr., Erling Haaland, the Los Angeles Lakers, in addition to partnerships with the NBA, NFL, MLB, PGA TOUR, OL Reign and the U.S. Soccer Federation including the U.S. Women’s and Men’s National Teams (USWNT, USMNT).
Based in Irvine, CA, Hyperice creates innovative recovery products focused on percussion, thermal, vibration and dynamic compression. The company will support their local WNBA team by providing LA Sparks players and training staff with access to Hyperice technology, including their Normatec and Venom heat therapy products, both at the Sparks practice facility at Academy USA in Glendale and on the sidelines for game days at the Los Angeles Convention Center and Staples Center.
“We’re excited to partner with a cutting-edge recovery brand in Hyperice,” Sparks Interim President and COO Natalie White said. “WNBA players often play year-round and so Hyperice’s tools will significantly enhance our player’s experience and provide our training staff with additional resources to assist with recovery.”
Throughout the Sparks training camp, which began on April 25, the Sparks have used the Hyperice Hypervolt, a percussion therapy massage tool, which accelerates warmup and recovery, reduces muscle soreness and stiffness, and improves range of motion and flexibility.
“The LA Sparks are one of the premier original franchises of the WNBA, and Hyperice’s hometown team, which makes this a historic first WNBA team partnership for us,” said Dan Canina, Director of Global Performance. “The partnership not only allows us to share recovery technology innovation with the Sparks’ global fanbase but also further cements Hyperice as LA’s recovery tech company.”
The LA Sparks and the WNBA are celebrating their 25th Anniversary season.