Historic Six-Figure Deal Lands Sparks Official Performance Nutrition Partner
LOS ANGELES (May 19, 2021) – The Los Angeles Sparks are excited to announce a six-figure, multi-year partnership with the Australian performance nutrition company Fuel Your Life (FYL). This is the first United States-based partnership in FYL’s history and their first WNBA and US professional sports team deal. Fuel Your Life currently works with several elite sporting teams in Australia including the Melbourne Storm, Melbourne Victory, and the Brisbane Roar.
As part of the deal, Fuel Your Life Founder and Performance Nutrition Specialist Tyson Tripcony will work alongside Sparks Director of Sports Medicine and Head Athletic Trainer Dr. Courtney Watson to maximize the physical and mental performance of each player through tailored nutrition programs. This is the LA Sparks first-ever performance nutrition partner.
“From the moment Tyson and the Fuel Your Life team reached out to the Sparks, we knew this would be a great opportunity for our athletes,” Interim President and COO Natalie White said. “Tyson Tripcony has a world-renowned reputation for helping elite athletes optimize their diets and performance. His passion and values directly align with our organization. Fuel Your Life’s decision to partner with a women’s professional team speaks volumes and we can’t wait to get to work and build a strong foundation for this long-term partnership.”
Fuel Your Life’s dietitian team focuses on individualized recommendations to best fuel training, reduce injury risk, enhance recovery, and promote immunity. Tripcony’s programs place a heavy emphasis on mental health through nutrition.
“Fuel Your Life is all about working with our clients and partners to improve their nutrition to support them in achieving their health and performance goals, and we look forward to the opportunity of working with the LA Sparks,” said Tyson Tripcony, Founder of Fuel Your Life. “After the year we’ve all had in sports around the world, it will be a great time to partner with the LA Sparks and the WNBA as they celebrate their 25th Anniversary season and bring our expertise in performance nutrition to the USA. We are proud to be working with several Australian sports teams, taking them to their championships, and intend to provide the best framework to maximize the LA Sparks players both on and off the court and in collaboration with Dr. Courtney Watson. Together we hope to inspire and empower the next generation of athletes.
The LA Sparks and the WNBA are currently celebrating their 25th Anniversary season.