HelloFresh Invests in Sparks & Liberty as its First-Ever Sports Partnership Deal, Promoting Winning Mealtime Solutions and Supporting Underserved Communities in New York and Los Angeles
New York, NY June 17, 2021– HelloFresh, the world’s leading meal kit company, announced today a partnership with WNBA’s New York Liberty and Los Angeles Sparks to become the official meal kit of both teams. The partnership will incorporate digital marketing, cross-promotion, in-arena signage, and special deals and giveaways for fans of both WNBA teams.
On June 20, the partnership will kick off when the Sparks host the Liberty at 1 p.m. PT on ESPN. The game will commemorate the first-ever WNBA game played on June 21, 1997 between the Sparks and Liberty at The Forum in Los Angeles.
HelloFresh, NY Liberty and LA Sparks will also team up to donate meals to those in need in underserved New York and Los Angeles communities as part of HelloFresh’s Beyond the Box social impact program. Both WNBA teams are committed to combating food insecurity in their respective communities, aligning with HelloFresh’s mission to ensure everyone has access to fresh, delicious food.
“As the WNBA celebrates its 25th anniversary this year, we’re excited to fuel the increasing popularity of women’s basketball while showcasing the many benefits of at-home cooking with HelloFresh among NY Liberty and LA Sparks fans,” said Jens Reich, Managing Director and CMO, HelloFresh US. “We’re especially proud to be extending this partnership off the court and look forward to making a positive impact together in our local communities through initiatives that address food insecurity.”
HelloFresh gives homecooks everything they need for a successful, rewarding and satisfying cooking experience by delivering delicious, fresh ingredients and easy-to-follow recipes right to your doorstep. With over 50 weekly menu and HelloFresh Market items available each week, HelloFresh offers a variety of flexible meal options, including family-friendly, low-calorie, lightening prep, veggie, and more. In addition, customers can enhance their at-home dining experience with a selection of chef-curated additions from the HelloFresh Market, ranging from premium proteins and snacks to delicious desserts, quick lunches, breakfasts and savory sides.
“We are thrilled to welcome HelloFresh to the New York Liberty family, in collaboration with the Sparks, as their first-ever sports partner,” said Liberty CEO Keia Clarke. “This bicoastal relationship provides our fans with the option to enjoy a convenient and reliable service while also increasing food access for those who need it most.”
“The LA Sparks are proud to stand alongside HelloFresh in their mission of combating food insecurity, a critical social injustice that their programs help address,” Sparks Interim President and COO Natalie White said. “In addition, HelloFresh will provide Sparks fans special access to their offerings, adding to our top-notch fan experience. We’re elated that HelloFresh has decided to invest in the Sparks and Liberty, and recognizes the immense value of women’s sports and the WNBA.”
For more information about HelloFresh, please visit www.hellofresh.com.